Archbishop's Appeal

The Archbishop’s Appeal is the annual fundraising campaign that provides supplemental financial assistance to institutions, programs and ministries affiliated with the Catholic Church throughout the Archdiocese of San Antonio.

Learn More about the Archbishop’s Appeal Make a Donation to the Archbishop’s Appeal.
  • 4,500,000
  • 4,000,000
  • 3,000,000
  • 2,000,000
  • 1,000,000

Archbishop's Appeal

Contact Us

The Office

The staff in the Office of the Archbishop's Appeal and Grants strive to facilitate the Appeal process for donors and parishes alike. The Office coordinates the direct mail program and oversees the In-Pew parish efforts. Each year, the Office produces the campaign's more than 500,000 pieces, including parish manuals, brochures, informational DVDs, bulletin inserts, and pledge envelopes, sending over 400,000 pieces of mail, and spending more than 3,000 man hours on data entry. In addition to producing written materials, the Office also plans meetings and special events, as well as provides speakers for parishes, schools, and other entities seeking to develop good stewardship practices.


In short, the Office is dedicated to providing the tools necessary to strengthen and grow the Church in the Archdiocese of San Antonio.


Mrs. Cecile Montanez
, Director   

The Director of the Archbishop’s Appeal and Grants is the administrator responsible for the daily planning and implementation of the Archbishop’s Appeal. The Director maintains communication with parish pastors and Appeal Coordinators in order to ensure the appropriate and timely execution of the Annual Appeal cycle and the administration of Appeal grants.

Email: [email protected]     Phone: 210-734-1991


Masiel Arroyo, Marketing & Communications Liaison

The Appeal Marketing & Communications Liaison is responsible for supporting the Director with the development of marketing, communications resources, a digital footprint, and stewardship education efforts that focus on increasing awareness of the Appeal’s Archdiocesan-wide impact. The Marketing & Communications Liaison works directly with the Director, in conjunction with the Appeal Outreach Liaison, to create a cohesive, donor-centric messaging and marketing strategy.

Email[email protected]         Phone: 210-734-1604


 Rusti Hicks, Outreach Liaison

The Appeal Outreach Liaison is the liaison between the Appeal Office, Appeal-funded Catholic agencies, parishes and volunteers. The Outreach Liaison assists 170 parishes and missions with their efforts in mission awareness, education, preparation, planning, and execution of the Annual Appeal campaign. The Outreach Liaison meets and follows-up with parish pastors, more than 120 lay volunteers, and office staff regarding the Annual Appeal campaign. 

Email[email protected]        Phone: 210-734-1606